Privacy Policy

At Altra Store, we understand that your focus should be on your performance, not on privacy concerns. Just as our running shoes are designed for optimal performance and comfort, our privacy practices are built on transparency, security, and respect for your personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit newshoesdealsstore.com.

1. Information We Collect

We collect information that helps us provide you with the best possible running gear shopping experience:

Personal Information

• Contact Details: Name, email address, shipping address, and phone number
• Payment Information: Credit card details, PayPal account information, and billing address
• Account Information: Username, password, and preferences for registered users

Technical Information

• Device Data: IP address, browser type, device type, and operating system
• Usage Data: Pages visited, products viewed, time spent on site, and referral sources
• Location Data: General geographic location for currency and shipping calculations

2. How We Use Your Information

We use your information with the same precision and care that goes into crafting our Structured Cushioning Running Shoes:

• Order Processing: To process your purchases, arrange shipping, and handle returns
• Customer Service: To respond to your inquiries and provide support
• Personalisation: To recommend products that match your running preferences
• Security: To detect and prevent fraudulent activities
• Improvements: To enhance our website and product offerings
• Communication: To send order updates and relevant product information (with your consent)

3. Data Sharing and Disclosure

We treat your data with the same level of protection we apply to our Motion Control shoes – providing stability and security at every step:

• Service Providers: We share data with trusted partners who help us operate our website, process payments, and deliver orders
• Legal Requirements: We may disclose information when required by law or to protect our rights
• Business Transfers: In the event of a merger or acquisition, customer data may be transferred
• International Transfers: As we ship worldwide from our UK base, data may be processed internationally with appropriate safeguards

We never sell your personal information to third parties for marketing purposes.

4. Data Storage and Security

Your security is as important to us as the quality of our running shoes. We implement comprehensive security measures:

• Encryption: All payment and personal data is encrypted using 256-bit SSL technology
• PCI DSS Compliance: We meet the highest standards of payment card industry security
• Limited Storage: Payment information is never stored on our servers
• Secure Facilities: Data is stored in secure, access-controlled environments
• Regular Monitoring: 24/7 systems monitor for suspicious activity

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy.

5. Your Rights and Choices

You have control over your personal data, just as you have control over your running journey:

• Access: You can request access to the personal information we hold about you
• Correction: You can update or correct your information through your account or by contacting us
• Deletion: You can request deletion of your personal data, subject to legal obligations
• Opt-out: You can unsubscribe from marketing communications at any time
• Data Portability: You can request a copy of your data in a machine-readable format
• Restriction: You can request limitations on how we process your data

To exercise these rights, please contact us at [email protected].

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your shopping experience:

• Essential Cookies: Required for basic site functionality and secure checkout
• Performance Cookies: Help us understand how visitors interact with our website
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used to deliver relevant advertisements (with your consent)

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect website functionality.

7. International Data Transfers

As we serve runners worldwide from our UK base in Wakefield, your data may be transferred to and processed in countries outside your home country. We ensure appropriate safeguards are in place for such transfers in accordance with applicable data protection laws.

8. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a new effective date.

10. Contact Us

We’re not just delivering shoes – we’re delivering trusted experiences for your next breakthrough run.